Integration of Creating Shared Value with Thailand Sustainable Development
Panornuang Sudasna Na Ayudhya, Nonnadhi Dulyadaweesid, and Singh Singkhajorn*
The present article aims to integrate the concept of creating shared value with Thailand’s goals for sustainable development. When creating shared value, it is crucial to understand the importance of stakeholders, including all related persons or organizations. This article proposes that the Sufficiency Economy Philosophy and the Royal Philosophy of Understanding, Connecting, and Development should be used to respond to the needs of stakeholders. The Sufficiency Economy Philosophy emphasizes moderation, reasonableness, and the need for self –immunity for sufficient protection. Therefore, implementation of the Sufficiency Economy Philosophy and the Royal Philosophy of Understanding, Connecting, and Development will encourage sustainable development in Thailand.